How much to charge for embroidery services?

Has it ever happened to you that you have a business idea, you think about it, you meditate on it, you make some calculations and you decide to do it.

And you are excited to receive your first client,
But the moment the client asks you how much your work costs, you don’t know what to answer.

Well, you’re not the only one.

Lately on the channel, many have asked me in the comments. How much to charge for embroidery? and How much to charge for an embroidery design?

And I was thinking for a couple of days to give an answer that could be useful to each of you, regardless of your country. Regardless of what your currency is.

So give me a couple of minutes and I’ll tell you how.

If tomorrow I decided to start an embroidery business in another country, with a currency that I don’t know.

The first thing I would do is find out what price my competition or my future competition charges for each of the services that I plan to offer.

It is important that you understand that if the service that you are going to offer, it has already been offered by other companies before, for some time.

Customers or potential buyers are already accustomed to a specific price.

Or at least the range of prices that can be managed between that line of products and services.

So if you try to start a business with a very high price, it is very difficult for you to give people the opportunity to get to know you.
And on the contrary, if you start with a very low price, it is possible that your competition, who has more time, who has more capital, will decide to lower their prices because they have more endurance than you.

And the only thing this is going to do is damage the market.
Because if a low price competition starts, it is possible that both you and your competition will be harmed, because in the end you will have to offer the same product or service at a price that leaves almost no profit.

What I recommend or what I would do would be to match the competition’s price.

That in the first place. After you match your competition’s price you have to find out if maintaining that price is profitable for you and your business.

How can you find out?

What I recommend is that you offer your service to as many clients as you can, try to make as many sales as possible within a month. Could be.

Take notes whether on paper, in an application, whatever you want. Of all the expenses and all the income that your business generates.

At the end of the month you will do the math and see if that figure is something that is useful or not useful for you to move forward.

Keep in mind that you will obviously have to get your salary from there if you have to pay someone, to maintain and reinvest in the business or it will not grow.

How to increase the price of your embroidery services?

If this figure does not work for you, then you will have to make adjustments.
But be careful, be careful.

You cannot or should not increase the price of your products and services if your customer does not feel that he has increased the benefit he receives from it.

I’ll give you an example, last week I went with my wife to a shopping center and we ate at two different franchises.
And I ordered a special VIP burger, double meat with bacon, caramelized onions, the image and marketing was spectacular, on the other hand my wife was ordering some simple dynamite shrimp.

When we sit down to eat…
I was surprised that the burger tasted like nothing, it tasted like wet bread, there was nothing special about it.

On the other hand, the shrimp were delicious, they were spectacular.
I should mention that the burger was much more expensive than the shrimp, so I got the feeling that the shrimp was worth it, regardless of the fact that in a shopping center a franchise sells relatively expensive food and on the other hand I felt that the burger was a fraud.
I didn’t feel satisfied with it.

So it is important that when you offer a product or service the customer feels that it is worth what they are paying.
that the client feels that he is receiving something in return that is at the level of what he is paying or that exceeds his expectations.
Try to remember the last time you went to a restaurant or a commercial establishment where you felt that you received quality service, that you received a quality product and that you were treated well.

It is a place you would go to again and even recommend.

That is the feeling you need your client to receive so that he is willing to pay you more.

If even so, after providing a good quality of service the accounts do not work in your favor, one of the ways you can implement to increase your income in your embroidery business is to offer complementary services.

If you see that many clients begin to ask you if it is possible for you to deliver the garment folded and packaged because it is for some endowment or something like that.

You can think about offering that additional service for which you can charge extra.

Think of it like you don’t have to spend or invest time looking for more clients but rather offer more services to the same client.
It will save a lot of time and can be a good way to increase your income.

Another way to increase your income can be by offering services that your competition does not offer.

For example, a few days ago I uploaded a video showing how to make an embroidered portrait from a photograph.
This is not a service that many places offer.

In fact I had difficulty finding it on the internet and it is a very expensive service.

They pay around $200 to $300 for an embroidered portrait.
So services like this can make you differentiate yourself, you can attract a lot of attention, and it will also help you bill a little more for your business.
If making embroidered portraits is something that catches your attention, here I leave the post available and see you later 🙂